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First Absolute Run store opens in Germany

SPORT 2000’s “Absolute” premium retail format has been expanded with the opening of the first SPORT 2000 Absolute Run store. From April 5, the new Absolute retailer will offer running enthusiasts highly specialized advice and top brands.

Last year, the sports retail organization SPORT 2000 International launched the Absolute premium retail format for all member countries. After a successful start in fall 2018 with the Absolute Teamsport store in Ruppach-Goldhausen, the first Absolute Run store is now opening in Bonn. Covering around 210 m2, the SPORT 2000 Absolute Run store – managed by Silvio Suderow – specializes in running. Well-known brands including Asics, Brooks, Nike, New Balance, Karhu, Saucony, On, and Hoka One One are available in store for running enthusiasts. “We are delighted to present the world’s first Absolute Run retailer just in time for the start of the marathon season,” said Margit Gosau, CEO of SPORT 2000 International, highlighting the successful expansion of the Absolute concept. She added: “By gradually expanding the Absolute range, SPORT 2000 is driving forward its 2021 future strategy with the aim of becoming an integrated, vertically oriented retail service organization.”

Setting Absolute retailers apart

Absolute is an international premium retail format that was specially developed for the SPORT 2000 brand. The concept reinforces SPORT 2000’s quality strategy and focuses on closer collaboration between retailers, the group, and suppliers. Through Absolute, SPORT 2000 provides a high level of support for the activities of SPORT 2000 retailers across Europe, thus

enabling them to concentrate on their core areas of expertise: individually tailored advice and sales. This allows the retailers to focus on their customers. Strategic steps are taken by SPORT 2000, including attractive store design concepts, suggestions for community management, and organization of the supply chain.

SPORT 2000 International

With 3,555 businesses in 25 countries, SPORT 2000 International is the second largest buying group of independent sports retailers in Europe. In 2017, the sports retail company generated a total revenue of EUR 3.818 billion.

More information is available at:


Impuls Kommunikation | Irina Haas 

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