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New retail concept: SPORT 2000 Sport DEPOT opens first MEGA STORE in Sofia

MEGA STORE, the largest SPORT 2000 store in Bulgaria, opened in December 2021, setting new standards in sports retail. SPORT 2000 International’s new retail concept has been implemented for the first time: a fascinating world of experience for athletes with a comprehensive product and brand portfolio across more than 3,000 square metres of retail space.

This highly visible location on the outskirts of Sofia is a multi-category store for many different sports. The extensive collection – more than 15,000 items from over 120 brands – also includes exclusive brands that until now have not been available in Bulgaria. Nikolay Tzonov, Managing Director of SPORT 2000 Sport DEPOT in Bulgaria, is convinced: “The MEGA STORE is a key project for SPORT 2000. The new store attracts customers from all over Bulgaria because here they can find equipment and top-quality advice for practically every type of sport.” Sporting retail is showcased on four floors creating a new and impressive shopping experience for sports enthusiasts – as well as an ideal environment for the sports industry to present its products. "We focus on the needs of our customers by offering them more advice, excellent service, inspiration and emotion – all under one roof. The focus is always on people,” says Ivo Todorov, Marketing Manager of SPORT 2000 Sport DEPOT, adding: ”The point-of-sale layout concept, the new furnishing elements and the visual merchandising cleverly draw attention to the products.” Special attention is paid to targeted offers for women, men and children. Digital technologies are gaining ground, both at the POS and in marketing.

SPORT 2000 increases international visibility
Bulgaria now has a premium location with the MEGA STORE that meets the high demands of industry partners. SPORT 2000 Sport DEPOT is therefore also positioning itself in Eastern Europe as a long-term strategic partner of the industry. “The trend-setting retail concept implemented in the MEGA STORE means that top brands in sports retail can present themselves in an optimal way and customers can be offered advice with added value in a great atmosphere and with that special human touch. We are delighted that SPORT 2000 Sport DEPOT has once again been able to expand its market leadership in the quality sports retail sector with the opening of the MEGA STORE, and in the process is further increasing our SPORT 2000 brand presence”, says Margit Gosau, CEO of SPORT 2000 International and SPORT 2000 GmbH.

SPORT 2000 International
SPORT 2000 International is Europe’s second largest trade organisation for independent sports retailers with 3,615 stores in 22 countries. The sports retail company generated sales totalling EUR 4.3 billion in 2020.


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