Media Room


SPORT 2000 International is expanding into the Gulf Region – Falaknaz Sports Group is the buying group’s new partner

With the Falaknaz Sports Group from Dubai SPORT 2000 International is represented outside of Europe for the first time | The new partner will be opening 30 SPORT 2000 outlets in the Gulf States by 2021. 

SPORT 2000 International is continuing to pursue its growth trajectory: After the successful addition of Sweden, Finland and Italy last year, the buying group is now also present in the Gulf States (United Arab Emirates, Oman, Qatar, Bahrain, Kuwait and Saudi Arabia) with the Falaknaz Sports Group as its new partner. “With our new member, the Falaknaz Sports Group, we are continuing to successfully pursue our expansion trajectory. The cooperation opens up entirely new perspectives and possibilities for SPORT 2000 International, as we will be represented with SPORT 2000 outlets outside of Europe for the first time. Together with the Falaknaz Group we will be showcasing to customers in the Gulf States our brand competency, our focus on consulting and quality,” declares Margit Gosau, new CEO of SPORT 2000 International.

The addition of the Falaknaz Group is another important step on SPORT 2000 International’s path to international expansion. The Falaknaz Sports Group’s focus on launching and developing international brands in the Gulf Region optimally complements our strategic orientation. Together we are now offering international top brands the possibility of successfully communicating marketing campaigns in the Arab region as well,” emphasises Dr Holger Schwarting, Chairman of the SPORT 2000 International Supervisory Board.

30 new SPORT 2000 outlets planned
The Falaknaz Sports Group was founded in 1995 in Dubai. The group, under the leadership of Abdul Rahman Ahmad Falaknaz, is specialised in the launching, development and distribution of sports brands, such as Asics, Onitsuka Tiger, Butterfly and BH Fitness. The company, headquartered in Dubai, operates a total of six Asics monobrand stores, two Onitsuka Tiger monobrand stores as well as seven Emirates Sports stores. The Falaknaz Group will open 30 SPORT 2000 outlets in the Gulf States region by 2021 – eleven in the United Arab Emirates, ten in Saudi Arabia, three in Bahrain as well as two in Kuwait and two in Oman.

As a strong partner of SPORT 2000 International in the next five years we intend to successfully promote the SPORT 2000 brand by establishing 30 SPORT 2000 outlets at the most important locations in the Gulf States. With the SPORT 2000 International know-how and our experience we will in future offer our customers top consulting, quality and top brands under the umbrella of the SPORT 2000 brand. We are thereby prioritising the extremely popular sports in the Gulf States of football, running, training and fitness as well as basketball and tennis. In addition, our focus on these areas is precisely aligned to SPORT 2000 International’s strategic orientation with its concept of multi-category specialists. This alignment creates numerous synergies, which we will use in the future,” declared Muhammad Rafiq Charakla, Managing Director of the Falaknaz Sports Group.

SPORT 2000 International
SPORT 2000 International is the second-largest buying cooperation of independent sport retailers in Europe with 4,154 stores in 25 countries and a total turnover of more than 6.6 bn euros. The sports retail company has over 35,000 employees.

For more information please refer to and

Impuls Public Relations | MMag. Barbara Lamb | Mobile: +43 650 2246146              


Sehr gerne nehmen wir dich in unseren Presseverteiler auf und schicken dir je nach Wunsch unternehmens- und/oder themenspezifische Presseinformationen zu.


Hoppla, da fehlt noch was...

Wir nehmen Medienverteiler sehr persönlich und möchten dich daher gerne mit deinem vollen Namen ansprechen. Bitte die Felder entsprechend ausfüllen.


Impuls Kommunikation GmbH
Scharitzerstraße 12, 4020 Linz
Telefon +43 732 234940