Media Room

10/2026

SPORT 2000 Group International strengthens its international B2B positioning with a new website

With a new website, SPORT 2000 Group International is sharpening its international B2B positioning and, for the first time, showcasing its entire retail portfolio on a central platform. Retailers, brand partners and national organisations are thus given a comprehensive insight into the group’s retail formats, international network and strategic direction. The new website thus serves as a digital B2B touchpoint for existing and future partners and supports SPORT 2000 Group International’s international growth strategy.

To mark its 60th anniversary, SPORT 2000 Group International is also further developing its digital presence. Alongside a modern design, improved navigation and performance, and an updated company history, the focus is above all on clearly presenting what the group stands for today and the added value it offers its partners. The new website conveys the group’s positioning as the ‘Home of Experts’, provides insights into its international network and, for the first time, showcases the entire retail portfolio of SPORT 2000 Group International. “International growth requires clarity about what we stand for and what we offer our partners. With our new website, we are showcasing the full strength of our retail portfolio and international network for the first time. This allows us to show existing and potential partners at a glance the opportunities that a partnership with SPORT 2000 Group International opens up,” says Mike Kerbage, Marketing Manager at SPORT 2000 Group International.

Three retail formats under one international umbrella
At the heart of the new website are the three retail formats of SPORT 2000 Group International. Whilst the previous website focused primarily on SPORT 2000, the new site showcases the group’s entire portfolio for the first time. Alongside ABSOLUTE RUN and ABSOLUTE TEAMSPORT, the website showcases the SPORT 2000 generalist format with its two variants: the Multi-Category Retailer Concept Store (MCR) and the SPORT 2000 format. This means that, for the first time, the full range of the international retail offering is visible on a single platform. Potential retailers can find specific information about the various concepts, whilst national organisations gain insights into further opportunities for their markets. At the same time, brand and industry partners gain a comprehensive overview of the international retail offering and network of SPORT 2000 Group International. For existing and potential partners, the website thus provides centralised access to the sports retail group’s international range of services and opens up new avenues for collaboration and further expansion.

The new website is available at www.sport2000international.com.